A Snapshot of
The Beach in Action.

Jersey Triathlon

Visual Brand Development / Web Design / Social Media Strategy / Event Literature

"I have worked with The Beach for 13 years. Time and time again they deliver, creating work of outstanding quality and backing it up with unquestionable service, essential when you are delivering high profile events such as the Jersey Boat Show and the Jersey Triathlon."

Andrew Thomas, Managing Director, 3D Events

jersey-triathlon.com

"I've worked with The Beach for 13 years. Time after time they produce work of outstanding quality with unquestionable service, essential when delivering high profile events like Jersey Boat Show and Jersey Triathlon."

Andrew Thomas, Managing Director, 3D Events

jersey-triathlon.com

JFSC

Visual Brand Application / Production Management

Recently appointed for our experience and knowledge of premium print design, JFSC commissioned The Beach to design and produce their business stationery. The result reinforces the commission's credibility and leading-edge approach.

Recently appointed based on our 'sterling reputation' for premium print design, JFSC commissioned us to design and produce their stationery. The end result reinforces the organisation's credibility and leading-edge approach.

Jersey Airport

Brand Consultancy / Visual Brand Development / Project Management

Jersey Airport sits within the multi-brand structure developed for the Ports of Jersey.

Jersey Airport sits within the multi-brand structure developed for the Ports of Jersey.

Aztec Group

Brand Guardians

Client loyalty is earned, never given
- The Beach have worked with Aztec since 2001, supporting both internal and external branding through a period of impressive growth.

Client loyalty is earned, never given
- The Beach have worked with Aztec since 2001, supporting both internal and external branding through a period of impressive growth.

Aztec Group

Brand Development / Employer Brand / Web Development / Brand Guidelines / Direct Mail / Advertising / Business Tools

"Fifteen years, seven offices, over 470 staff. The Beach has been with us every step of the way and have been instrumental in the continued success of the Aztec Group brand. They have added immense value over the years, developing alternative creative solutions across all aspects of the business. We trust them; they truly are first class brand guardians."

Edward Moore, CEO, Aztec Group.

"Fifteen years, seven offices, over 470 staff. The Beach have been with us every step of the way and instrumental in the continued success of the Aztec Group brand. We trust them; they truly are first class brand guardians."

Edward Moore, CEO, Aztec Group.

Bois Bois Lawyers

Qualitative Research / Management and Business Strategy / Marketing Strategy / Website Development

A full Strategic and Brand evaluation has been commissioned to explore and refine the firm's position in the minds of current and prospective clients, employees, and intermediaries.

A full Strategic and Brand evaluation has been commissioned to explore and refine the firm's position in the minds of current and prospective clients, employees, and intermediaries.

Jersey Marinas

Brand Implementation / Ambient and Directional Signage / Manufacture

As part of the newly developed Albert Pier Pontoon, The Beach were appointed to imagine and create a statement sign that served both as sense of place in an open, expansive, visual landscape and provided visitors with clear directional information including walking distances to places of importance. The solution is sculptural, with elegant detailing and finishing taking cues from the recent St Helier street signage project to keep a strong degree of consistency across the capital.

As part of the newly developed Albert Pier Pontoon, The Beach were appointed to imagine and create a statement sign that served both as sense of place in an open, expansive, visual landscape and provided visitors with clear directional information including walking distances to places of importance. The solution is sculptural, with elegant detailing and finishing taking cues from the recent St Helier street signage project to keep a strong degree of consistency across the capital.

Jersey Marinas

Brand Consultancy / Visual Brand Development / Project Management

Jersey Marinas sits within the multi-brand structure developed for the Ports of Jersey.

Jersey Marinas sits within the multi-brand structure developed for the Ports of Jersey.

Jersey Funds Association

Brand Development / Web Development

"Their disciplined approach to brand development guided the JFA through the process of refreshing its brand identity extremely effectively. Working with the team at The Beach is a joy."

Nigel Strachan, Chairman, JFA

"Their disciplined approach to brand development guided the JFA through the process of refreshing its brand identity extremely effectively. Working with the team at The Beach is a joy."

Nigel Strachan, Chairman, JFA

Jersey Coastguard

Brand Consultancy / Visual Brand Development / Project Management

Jersey Coastguard sits within the multi-brand structure developed for the Ports of Jersey.

Jersey Coastguard sits within the multi-brand structure developed for the Ports of Jersey.

Jersey Apple Press

Brand Development / Packaging / Social Media

New logo capturing the artisan approach
of Hans van Oordt.

New logo capturing the artisan approach
of Hans van Oordt.

Ports of Jersey

Brand Consultancy / Multi-Brand Development / Project Management / Advertising / Business Tools

The Beach were appointed as consultants to work alongside the Senior Management Team to reposition the organisation both domestically and internationally. A multi-brand structure was developed to sit under the Ports of Jersey governing umbrella brand. The refined solution was designed for maximum resonance and clarity with the target audiences, and was applied across over 150 internal and external communication touchpoints from directional signage at the airport and harbour to the tug, the Duke of Normandy; Group-wide business cards to a launch newspaper, and pretty much everything inbetween.

The Beach were appointed as consultants to work alongside the Senior Management Team to reposition the organisation both domestically and internationally. A multi-brand structure was created under the Ports of Jersey umbrella brand. The elegant solution provides maximum resonance and clarity with the target audiences.

Volunteer.je

Brand Development / Visual Brand Application / Web Design

With a powerful core proposition to the local third sector; an online resource marrying volunteers with volunteering opportunities, The Beach were keen to support the project through the design and application of its Brand Identity.

"With a powerful core proposition to the local third sector; an online resource marrying volunteers with volunteering opportunities, The Beach were keen to support the project through the design and application of its Brand Identity."

Barclays Jersey Boat Show

Brand Positioning / Visual Brand Development / Web Development / Advertising

Building on a fully integrated marketing strategy, The Beach have delivered, over 7 consecutive events, strong and consistent promotional materials that communicate the Boat Show as accessible, affordable and aspirational.

Building on a fully integrated marketing strategy, The Beach have delivered, over 7 consecutive events, strong and consistent promotional materials that communicate the Boat Show as accessible, affordable and aspirational.

Locate Jersey

Brand Strategy / Brand Development / Project Management / Literature

Rebrand of Locate Jersey, the island's Inward Investment and High Value Residency team, based on depth market insights. The primary focus was a review of Jersey's marketing proposition aligned to current government policy with principal outputs including a formalised Jersey marketing proposition, bespoke, art directed photography, national advertising, business literature, promotional animation and business tools aimed at stimulating new inward investment opportunities and enquiries from high-net-worth individuals looking to relocate.

To scratch the surface of the new Locate Jersey brand:

Locate Jersey High Value Residency Brochure on Issuu

Locate Jersey Inward Investment Brochure on Issuu

Rebrand of Locate Jersey based on in-depth market insights. Principal outputs included a Jersey marketing proposition, art directed photography, national advertising and premium literature aimed at stimulating new inward investment opportunities and enquiries from high-net-worth individuals looking to relocate.

Low Carbon

Brand Strategy / Brand Development / Implementation

Low Carbon own, operate and invest in UK renewable energy. The Beach developed the positioning – Low Carbon, Powering Tomorrow – supported by a strong, consistent visual brand identity.

Low Carbon own, operate and invest in UK renewable energy. The Beach developed the positioning – Low Carbon, Powering Tomorrow – supported by a strong, consistent visual brand identity.

Aztec Group

Direct Mail Campaign 4 - Packaging Design / Illustration / Calligraphy

Business development at Aztec is a fun, creative process and core to the marketing mix is Direct Mail; providing unique, on-brand tangibility to financial services.

Business development at Aztec is a fun, creative process and core to the marketing mix is Direct Mail; providing unique, on-brand tangibility to financial services.

Aztec Group

Web Development

As part of the recent brand redevelopment, The Beach redesigned every element of the Aztec Group's marketing collateral, including their website. The brief was to reinvigorate their website with a user experience that reaffirms them in the market as 'The Bright Alternative in Fund Services'. Technically advanced, with a fully customised CMS built on an 'open source' platform, the website imaginatively captures the personalities behind the brand from CEO to new recruit and vibrantly introduces their service proposition.

"The website conveys the special culture of Aztec Group and confidently sets it apart from, not only our competitors in the space, but the financial services sector more generally."

Tania Duncan, Head of Marketing, Aztec Group

aztecgroup.co.uk

"The website conveys the special culture of Aztec Group and confidently sets it apart from, not only our competitors in the space, but the financial services sector more generally."

Heritage Jersey Apple Trees

Brand Development / Social Media

With its tree rings concept, the logo captures the heritage of the traditional Jersey Apple Tree varieties such as Douces Dames or Nier Binet, grafted and grown locally by Hans van Oordt.

With its tree rings concept, the logo captures the heritage of the traditional Jersey Apple Tree varieties such as Douces Dames or Nier Binet, grafted and grown locally by Hans van Oordt.

Jersey Airport Rescue and Firefighting Service

Logo Development

As part of the Ports of Jersey Brand development, The Beach were asked to design an emblem for the service to be applied to the emergency vehicles and uniforms. The outcome was a striking logo with cues from the legacy motif for the service.

As part of the Ports of Jersey Brand development, The Beach were asked to design an emblem for the service to be applied to the emergency vehicles and uniforms. The outcome was a striking logo with cues from the legacy motif for the service.

Aztec Group

Employer Brand Development / Advertising / Digital and Social Media Assets

A dynamic, multi-channel recruitment campaign for Aztec Group targeting two different segments: Graduates/A-Level students and senior professionals looking to progress in their career. The campaign focussed on an alternative career in finance conveying the emotive, rational and career progression benefits of working at Aztec Group. Collateral covered both traditional and digital channels including two high-end prospectuses, airport advertising, Facebook, digital advertising and presentations at careers fairs."

"A dynamic, multi-channel recruitment campaign for Aztec Group targeting two different segments: Graduates and A-Level students and senior professionals looking to progress in their career."

Aztec Group

Employer Brand Development / Advertising / Digital and Social Media Assets

A dynamic, multi-channel recruitment campaign for Aztec Group targeting Graduates and A-Level students considering a career in financial services.

A dynamic, multi-channel recruitment campaign for Aztec Group targeting Graduates and A-Level students considering a career in financial services.

Jersey Harbours

Brand Consultancy / Visual Brand Development / Project Management

Jersey Harbours sits within the multi-brand structure developed for the Ports of Jersey.

Jersey Harbours sits within the multi-brand structure developed for the Ports of Jersey.

Bond Trust

Qualitative Research / Management and Business Strategy / Marketing Strategy / Website Development

We have been appointed by Bond Trust to carry out a full brand evaluation and refine their positioning and strategic direction covering qualitative research, competitive intelligence, management and strategic consultancy and employee engagement.

We have been appointed by Bond Trust to carry out a full brand evaluation and refine their positioning and strategic direction covering qualitative research, competitive intelligence, management and strategic consultancy and employee engagement.

CIM Awards - Luminosity

Event Branding / Illustration / Event Brochure

Sponsoring the CIM awards for over 10 years, we bring a unique, creative approach to every event theme. In 2015, Luminosity radiated the energy within the Channel Island marketing community.

Sponsoring the CIM awards for over 10 years, we bring a unique, creative approach to every event theme. In 2015, Luminosity radiated the energy within the Channel Island marketing community.

Jersey Triathlon

Visual Brand Development / Web Design / Event Literature / Social Media

Bright impactful visual brand to differentiate the island Tri.

Bright impactful visual brand to differentiate the island Tri.

60 Degrees East

Brand Development / Literature

Full brand development process through business case and marketing audit to brand identity for Omani-based fine produce importer.

Full brand development process through business case and marketing audit to brand identity for Omani-based fine produce importer.

Aztec Group

Direct Mail Campaign 3 - Packaging Design

Business development at Aztec is a fun, creative process and core to the marketing mix is Direct Mail; providing unique, on-brand tangibility to financial services. The Beach have developed four "Try a new flavour" campaigns, working with inspirational people behind creative food brands, re-imagining them into premium DM, enjoyed by prospects and eagerly anticipated by Aztec's existing client base. With thanks to @montezumas @joeandseph @Beyond_Gourmet.

"It's a very smart campaign, as ever – the message is right and the design is slick. Importantly, you continue to appear different from your competitors".

Aztec Group Client.

Business development at Aztec is a fun, creative process and core to the marketing mix is the DM campaign series re-imagining premium brands.

"A very smart campaign. Importantly, you continue to appear different from your competitors." Aztec Group Client.

Aztec Group

Direct Mail Campaign 4 - Packaging Design / Illustration / Calligraphy

Business development at Aztec is a fun, creative process and core to the marketing mix is Direct Mail; providing unique, on-brand tangibility to financial services.

Business development at Aztec is a fun, creative process and core to the marketing mix is Direct Mail; providing unique, on-brand tangibility to financial services.

Aztec Group

Direct Mail Campaign 2 - Packaging Design / Calligraphy

Aztec DM campaigns open doors, stimulate debate (as well as tastebuds) and keep Aztec Group as the pioneering 'Bright Alternative' in fund and corporate services.

Aztec DM campaigns open doors, stimulate debate (as well as tastebuds) and keep Aztec Group as the pioneering 'Bright Alternative' in fund and corporate services.

Yellow Brick

Brand Development / Web Development / Social Media / Advertising / Branded Merchandise / Print

The Economic Development Department approached The Beach to develop the brand for a programme to offer challenging, project-based, paid graduate internships across a diverse range of working environments in Jersey. The programme provided the interface between graduates and prospective employers. Collaterals included: website, social media, business tools, advertising and branded merchandise. The programme proved successful with over 45 internship opportunities and multiple graduate sign-ups.

The Economic Development Department approached The Beach to develop the brand for a programme to offer challenging, project-based, paid graduate internships across a diverse range of working environments in Jersey. The programme provided the interface between graduates and prospective employers. Collaterals included: website, social media, business tools, advertising and branded merchandise. The programme proved successful with over 45 internship opportunities and multiple graduate sign-ups.

yellowbrick.je

Yellow Brick

Brand Development / Web Development / Social Media / Advertising / Branded Merchandise / Print

The Economic Development Department approached The Beach to develop the brand for a programme to offer challenging, project-based, paid graduate internships across a diverse range of working environments in Jersey. The programme provided the interface between graduates and prospective employers. Collaterals included: website, social media, business tools, advertising and branded merchandise. The programme proved successful with over 45 internship opportunities and multiple graduate sign-ups.

The Beach developed branding for Yellow Brick, a programme providing challenging graduate internships in Jersey which has already generated significant engagement.

yellowbrick.je

Genuine Jersey

Brand Development / Brand Guidelines / Advertising

Genuine Jersey promotes the diversity and quality of Island produce and products. The Beach has worked with the association for 8 years helping to define the brand locally and provide guardianship through brand guidelines for its 178 members.

Genuine Jersey promotes the diversity and quality of Island produce and products. The Beach has worked with the association for 8 years helping to define the brand locally and provide guardianship through brand guidelines for its 178 members.

Nick Romeril

Promotional Literature

Recording five years of his career, The Beach's third brochure for Nick Romeril was presented as a gift to clients stimulating significant interest and commissions for the artist.

Recording five years of his career, The Beach's third brochure for Nick Romeril was presented as a gift to clients stimulating significant interest and commissions for the artist.

Jersey Aircraft Registry

Brand Development / Website / Stationery / Business Tools

The Economic Development Department appointed The Beach to develop a Jersey registry brand targeting Ultra-High-Net-Worth individuals and their family offices, as well as global aviation giants’. The Beach developed and delivered a powerful, authoritative, high-end positioning proposition. The brand developed around the core positioning of 'Service Assured', with a logo and semiotic development that created authority and individuality whilst remaining aligned to the States of Jersey through deliberated colour palette and typography.

Targeting Ultra-High-Net-Worth individuals and their family offices, as well as global aviation giants’, The Beach developed and delivered a powerful, authoritative, high-end positioning proposition.

CIM Awards - Rule Britannia

Event Branding / Illustration / Brochure / Presentation

2012 and the UK is gripped with national pride post London Olympics and Diamond Jubilee. The Beach captured the mood with Rule Britannia.

2012 and the UK is gripped with national pride post London Olympics and Diamond Jubilee. The Beach captured the mood with Rule Britannia.

CIM Awards - Strada

Event Branding / Illustration / Brochure

2013 and the CIM Awards took a dynamic new direction. No black tie, Strada captured a chic, urban mood; The Beach provided contemporary creative to complement this.

2013 and the CIM Awards took a dynamic new direction. No black tie, Strada captured a chic, urban mood; The Beach provided contemporary creative to complement this.

Locate Jersey

Brand Strategy / Brand Development / Project Management / Literature

National advertising campaign targeting high-net-worth individuals with a separate campaign targeting inward investment prospects.

National advertising campaign targeting high-net-worth individuals with a separate campaign targeting inward investment prospects.

Jersey Airport

Your Views Count: Customer Engagement Campaign / Advertising / Literature

Building customer relationships and improving service quality is a primary focus at Jersey Airport. 'Your Views Count' achieved significant customer feedback allowing the business to develop new initiatives in response.

Building customer relationships and improving service quality is a primary focus at Jersey Airport. 'Your Views Count' achieved significant customer feedback allowing the business to develop new initiatives in response.

HR Air

Brand Development / Web Development / Literature

"We needed to develop our brand to represent our growing interests. With their guidance and a clear understanding of our business objectives and goals, The Beach delivered a first class solution."

Howard Heath, Chief Executive, HR Air

"We needed to develop our brand to represent our growing interests. With their guidance and a clear understanding of our business objectives and goals, The Beach delivered a first class solution."

Howard Heath, Chief Executive, HR Air

Your contacts:

Who we are and what we do. With an enviable portfolio of clients and successful outcomes, The Beach are one of the most formidable offshore brand agencies.

Established in 2001, our success has been achieved through our sensitive understanding of our clients' environments, our full appreciation of the depth and breadth of brand within High-Value Service organisations, our hands-on, integrated approach, the hard work and dedication of a team of intelligent, knowledgeable, creative thinkers, and our unreserved commitment to our clients' business needs; we are as fully committed to our clients' success as we are to our own.

Our core skill is in developing effective corporate brand strategies and applying a refined creative response. We have no account managers; we don't use middlemen. Our designers and strategists are your point of contact, the person you turn to when you have a need. It's about personal accountability and our clients see the day-to-day benefit of it.

We take a highly collaborative, holistic approach to branding; we work closely with our clients to explore and shape perceptions of brand both internally and externally, evaluate positioning opportunities, share knowledge, generate ideas, and create solutions that most effectively resonate with the target audiences. We apply our approach with considerable passion and contagious energy with the aim of igniting our clients' brands and their subsequent business success.

We'd love to hear from you. Contact Scott Haynes, scott@thebeach.je, or Joe Mckenna, joe@thebeach.je, on +44 1534 722022.

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How we do it. Who best to explain how we work than our longest standing client:

"The Beach recognise your brand is a unique personality. It needs to be different from that of your competitors, it needs to engage with your clients and your future clients, it needs to make your employees proud and it needs to be welcomed by your shareholders. To do that they'll want to explore everything, they'll want to actively understand your product or service, they'll want to understand you.

They'll ask you a lot of questions to get under the skin of your business. They'll work with you, engage with your team, brainstorm, get to a place of clarity, and test to make sure it works with your customers, whether it be how to best develop your brand or just create a strong one-off promotional campaign.

The Beach have no account managers, they pride themselves on that. They are a team of designers and marketing professionals who interact directly with their clients and earn their trust. They are about creativity, they are about fun and they are about long-term partnerships with their clients. Their clients' success is their way of knowing they have done a great job. It's that simple."

We'd love to hear from you. Contact Scott Haynes, scott@thebeach.je, or Joe Mckenna, joe@thebeach.je, on +44 1534 722022.

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You've got growing ambitions. We're growing. Let's meet.

The Beach would like to talk to outstanding creatives – bright, confident, self-motivated, well-organised and fascinated by design, with a good sense of what makes a creative business tick and a solid understanding, or desire to develop their understanding, of the importance of brand within sophisticated organisations.


We are looking to appoint:

Creative Director (leader of client-specific team) with minimum 10 years’ agency experience
Senior Designer with minimum 7 years’ agency experience
Junior Designer with a minimum 2 years’ agency experience


A very brief introduction to life at The Beach.

We are a highly creative Strategic Branding agency focussed on delivering first-class consulting, marketing and design for an enviable portfolio of clients. Our core skill is in developing effective brand strategies and applying a unique creative response. We have a strong team focus and a highly collaborative environment where everyone’s contribution is recognised and valued. Founded by designers, we appreciate the value of working directly with our clients and continue to have no account managers – expect to build strong, rewarding working relationships with clients and colleagues alike. It goes without saying we work hard but we enjoy a relaxed and vibrant working atmosphere from our studio overlooking the harbour – music, laughter and copious amounts of Yorkshire tea are vital parts of our business day. We are a pretty sociable bunch outside the day job too. In return for their commitment to The Beach, employees receive: a competitive salary, overtime and a discretionary annual bonus.


For an initial conversation, please call Joe McKenna on +44 7797 780726 or email your CV and creative portfolio to joe@thebeach.je

All approaches will be treated in the strictest confidence.

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