STRATEGIC BRANDING,
MARKETING AND DESIGN

A SNAPSHOT OF
THE BEACH IN ACTION.

YELLOW BRICK

Brand Development / Web Development / Social Media / Advertising / Branded Merchandise / Print

The Economic Development Department approached The Beach to develop the brand for a programme to offer challenging, project-based, paid graduate internships across a diverse range of working environments in Jersey. The programme provides the interface between graduates and prospective employers. Collaterals included: website, social media, business tools, advertising and branded merchandise. The programme is already proving successful with over 25 internship opportunities and multiple graduate sign-ups.

The Beach developed branding for Yellow Brick, a programme providing challenging graduate internships in Jersey which has already generated significant engagement.

yellowbrick.je

Aztec Group

Brand Guardians

Client loyalty is earned, never given
- The Beach have worked with Aztec since 2001, supporting both internal and external branding through a period of impressive growth.

Client loyalty is earned, never given
- The Beach have worked with Aztec since 2001, supporting both internal and external branding through a period of impressive growth.

JERSEY AIRPORT

Visual Brand Development / Customer Relationship Programmes / Advertising / Literature

Evolution of logo to create greater visual authority and rhythm whilst remaining true to the brand's legacy. The Beach are retained by the Ports of Jersey to provide creative services to Jersey Airport.

Evolution of logo to create greater visual authority and rhythm whilst remaining true to the brand's legacy. The Beach are retained by the Ports of Jersey to provide creative services to Jersey Airport.

Aztec Group

Brand Development / Web Development / Brand Guidelines / Direct Mail / Advertising / Business Tools

"Fourteen years, seven offices, over 350 staff. The Beach has been with us every step of the way and have been instrumental in the continued success of the Aztec Group brand. They have added immense value over the years, developing alternative creative solutions across all aspects of the business. We trust them; they truly are first class brand guardians."

Edward Moore, CEO, Aztec Group.

"Fourteen years, seven offices, over 350 staff. The Beach have been with us every step of the way and instrumental in the continued success of the Aztec Group brand. We trust them; they truly are first class brand guardians."

Edward Moore, CEO, Aztec Group.

JERSEY APPLE PRESS

Brand Development / Packaging / Social Media

New logo capturing the artisan approach
of Hans van Oordt.

New logo capturing the artisan approach
of Hans van Oordt.

BOIS BOIS LAWYERS

Brand Exploration, Strategy and Development

Bois Bois is a boutique law firm specialising in commercial litigation, estate management and property. We have worked with Bois Bois for over ten years providing a broad range of services in support of their mission to "empower their clients".

Bois Bois is a boutique law firm specialising in commercial litigation, estate management and property. We have worked with Bois Bois for over ten years providing a broad range of services in support of their mission to "empower their clients".

JERSEY APPLE PRESS

Brand Development / Packaging / Social Media

New brand identity and Facebook campaign for cloudy apple juices from blends of traditional Jersey apples nurtured, handpicked, gently pressed and blended by Hans van Oordt. The inaugural blends sold out within a month.

New brand identity and Facebook campaign for cloudy apple juices from blends of traditional Jersey apples nurtured, handpicked, gently pressed and blended by Hans van Oordt. The inaugural blends sold out within a month.

JFA

Brand Development / Web Development

"Their disciplined approach to brand development guided the JFA through the process of refreshing its brand identity extremely effectively. Working with the team at The Beach was a joy."

Nigel Strachan, Chairman, JFA

"Their disciplined approach to brand development guided the JFA through the process of refreshing its brand identity extremely effectively. Working with the team at The Beach was a joy."

Nigel Strachan, Chairman, JFA

JERSEY MARINAS

Brand Positioning / Visual Brand Development / Web Development / Literature / Advertising

The Beach developed the Jersey Marinas brand in 2010 as part of the wider corporate objective of repositioning the Harbours' businesses both domestically and internationally.

The Beach developed the Jersey Marinas brand in 2010 as part of the wider corporate objective of repositioning the Harbours' businesses both domestically and internationally.

BARCLAYS JERSEY BOAT SHOW

Brand Positioning / Visual Brand Development / Web Development / Advertising

Building on a fully integrated marketing strategy, The Beach have delivered, over 7 consecutive events, strong and consistent promotional materials that communicate the Boat Show as accessible, affordable and aspirational.

Building on a fully integrated marketing strategy, The Beach have delivered, over 7 consecutive events, strong and consistent promotional materials that communicate the Boat Show as accessible, affordable and aspirational.

LOCATE JERSEY

Brand Strategy / Brand Development / Project Management / Literature

Rebrand of Locate Jersey, the island's Inward Investment and High Value Residency team, based on depth market insights. The primary focus was a review of Jersey's marketing proposition aligned to current government policy with principal outputs including a formalised Jersey marketing proposition, bespoke, art directed photography, national advertising, business literature, promotional animation and business tools aimed at stimulating new inward investment opportunities and enquiries from high-net-worth individuals looking to relocate.

To scratch the surface of the new Locate Jersey brand:

Locate Jersey High Value Residency Brochure on Issuu

Locate Jersey Inward Investment Brochure on Issuu

Rebrand of Locate Jersey based on in-depth market insights. Principal outputs included a Jersey marketing proposition, art directed photography, national advertising and premium literature aimed at stimulating new inward investment opportunities and enquiries from high-net-worth individuals looking to relocate.

Aztec Group

Web Development

As part of the recent brand redevelopment, The Beach redesigned every element of the Aztec Group's marketing collateral, including their website. The brief was to reinvigorate their website with a user experience that reaffirms them in the market as 'The Bright Alternative in Fund Services'. Technically advanced, with a fully customised CMS built on an 'open source' platform, the website imaginatively captures the personalities behind the brand from CEO to new recruit and vibrantly introduces their service proposition.

"The website conveys the special culture of Aztec Group and confidently sets it apart from, not only our competitors in the space, but the financial services sector more generally."

Tania Duncan, Head of Marketing, Aztec Group

aztecgroup.co.uk

"The website conveys the special culture of Aztec Group and confidently sets it apart from, not only our competitors in the space, but the financial services sector more generally."

CIM AWARDS - Luminosity

Event Branding / Illustration / Event Brochure

Sponsoring the CIM awards for over 10 years, we bring a unique, creative approach to every event theme. In 2015, Luminosity radiated the energy within the Channel Island marketing community.

Sponsoring the CIM awards for over 10 years, we bring a unique, creative approach to every event theme. In 2015, Luminosity radiated the energy within the Channel Island marketing community.

HERITAGE JERSEY APPLE TREES

Brand Development / Social Media

With its tree rings concept, the logo captures the heritage of the traditional Jersey Apple Tree varieties such as Douces Dames or Nier Binet, grafted and grown locally by Hans van Oordt.

With its tree rings concept, the logo captures the heritage of the traditional Jersey Apple Tree varieties such as Douces Dames or Nier Binet, grafted and grown locally by Hans van Oordt.

JERSEY TRIATHLON

Visual Brand Development / Web Design / Event Literature / Social Media

Bright impactful visual brand to differentiate the inaugural island Tri.

Bright impactful visual brand to differentiate the inaugural island Tri.

60 DEGREES EAST

Brand Development / Literature

Full brand development process through business case and marketing audit to brand identity for Omani-based fine produce importer.

Full brand development process through business case and marketing audit to brand identity for Omani-based fine produce importer.

Aztec Group

Direct Mail Campaign 3 - Packaging Design

Business development at Aztec is a fun, creative process and core to the marketing mix is Direct Mail; providing unique, on-brand tangibility to financial services. The Beach have developed four "Try a new flavour" campaigns, working with inspirational people behind creative food brands, re-imagining them into premium DM, enjoyed by prospects and eagerly anticipated by Aztec's existing client base. With thanks to @montezumas @joeandseph @Beyond_Gourmet.

"It's a very smart campaign, as ever – the message is right and the design is slick. Importantly, you continue to appear different from your competitors".

Aztec Group Client.

Business development at Aztec is a fun, creative process and core to the marketing mix is the DM campaign series re-imagining premium brands.

"A very smart campaign. Importantly, you continue to appear different from your competitors." Aztec Group Client.

Aztec Group

Direct Mail Campaign 4 - Packaging Design / Illustration / Calligraphy

Business development at Aztec is a fun, creative process and core to the marketing mix is Direct Mail; providing unique, on-brand tangibility to financial services.

Business development at Aztec is a fun, creative process and core to the marketing mix is Direct Mail; providing unique, on-brand tangibility to financial services.

AZTEC GROUP

Direct Mail Campaign 2 - Packaging Design / Calligraphy

Aztec DM campaigns open doors, stimulate debate (as well as tastebuds) and keep Aztec Group as the pioneering 'Bright Alternative' in fund and corporate services.

Aztec DM campaigns open doors, stimulate debate (as well as tastebuds) and keep Aztec Group as the pioneering 'Bright Alternative' in fund and corporate services.

JERSEY TRIATHLON

Visual Brand Development / Web Design / Social Media Strategy / Event Literature

"I have worked with The Beach for 12 years. Time and time again they deliver, creating work of outstanding quality and backing it up with unquestionable service, essential when you are delivering high profile events such as the Jersey Boat Show and the Jersey Triathlon."

Andrew Thomas, Managing Director, 3D Events

jersey-triathlon.com

"I've worked with The Beach for 12 years. Time after time they produce work of outstanding quality with unquestionable service, essential when delivering high profile events like Jersey Boat Show and Jersey Triathlon."

Andrew Thomas, Managing Director, 3D Events

jersey-triathlon.com

GENUINE JERSEY

Brand Development / Brand Guidelines / Advertising

Genuine Jersey promotes the diversity and quality of Island produce and products. The Beach has worked with the association for 8 years helping to define the brand locally and provide guardianship through brand guidelines for its 178 members.

Genuine Jersey promotes the diversity and quality of Island produce and products. The Beach has worked with the association for 8 years helping to define the brand locally and provide guardianship through brand guidelines for its 178 members.

JERSEY AIRCRAFT REGISTRY

Brand Development / Holding Website / Stationery / Business Tools

The Economic Development Department appointed The Beach to develop a Jersey registry brand to attract high-value private and corporate aircraft. The brand developed around the core positioning of 'Service Assured', with a logo and semiotic development that created authority and individuality whilst remaining aligned to the States of Jersey through deliberated colour palette and typography.

The Beach developed the visual brand for Jersey Aircraft Registry. Attracting high-value private and corporate aircraft, the registry required an authoritative and individual identity built around the core positioning of 'Service Assured'.

LOW CARBON

Brand Strategy / Brand Development / Implementation

Low Carbon own, operate and invest in UK renewable energy. The Beach developed the positioning – Low Carbon, Powering Tomorrow – supported by a strong, consistent visual brand identity.

Low Carbon own, operate and invest in UK renewable energy. The Beach developed the positioning – Low Carbon, Powering Tomorrow – supported by a strong, consistent visual brand identity.

CIM AWARDS - Rule Britannia

Event Branding / Illustration / Brochure / Presentation

2012 and the UK is gripped with national pride post London Olympics and Diamond Jubilee. The Beach captured the mood with Rule Britannia.

2012 and the UK is gripped with national pride post London Olympics and Diamond Jubilee. The Beach captured the mood with Rule Britannia.

CIM AWARDS - Strada

Event Branding / Illustration / Brochure

2013 and the CIM Awards took a dynamic new direction. No black tie, Strada captured a chic, urban mood; The Beach provided contemporary creative to complement this.

2013 and the CIM Awards took a dynamic new direction. No black tie, Strada captured a chic, urban mood; The Beach provided contemporary creative to complement this.

NICK ROMERIL

Promotional Literature

Recording five years of his career, The Beach's third brochure for Nick Romeril was presented as a gift to clients stimulating significant interest and commissions for the artist.

Recording five years of his career, The Beach's third brochure for Nick Romeril was presented as a gift to clients stimulating significant interest and commissions for the artist.

Port Of Jersey

Brand Positioning / Visual Brand Development / Web Design / Literature

A client since 2005, The Beach are retained by the Ports of Jersey to provide creative services to the island's commercial port.

A client since 2005, The Beach are retained by the Ports of Jersey to provide creative services to the island's commercial port.

LOCATE JERSEY

Brand Strategy / Brand Development / Project Management / Literature

National advertising campaign targeting high-net-worth individuals with a separate campaign targeting inward investment prospects.

National advertising campaign targeting high-net-worth individuals with a separate campaign targeting inward investment prospects.

JERSEY AIRPORT

Your Views Count: Customer Engagement Campaign / Advertising / Literature

Building customer relationships and improving service quality is a primary focus at Jersey Airport. 'Your Views Count' achieved significant customer feedback allowing the business to develop new initiatives in response.

Building customer relationships and improving service quality is a primary focus at Jersey Airport. 'Your Views Count' achieved significant customer feedback allowing the business to develop new initiatives in response.

HR AIR

Brand Development / Web Development / Literature

"We needed to develop our brand to represent our growing interests. With their guidance and a clear understanding of our business objectives and goals, The Beach delivered a first class solution."

Howard Heath, Chief Executive, HR Air

"We needed to develop our brand to represent our growing interests. With their guidance and a clear understanding of our business objectives and goals, The Beach delivered a first class solution."

Howard Heath, Chief Executive, HR Air

Get in Touch

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WHO WE ARE AND WHAT WE DO. WITH AN ENVIABLE PORTFOLIO OF CLIENTS AND SUCCESSFUL OUTCOMES, THE BEACH ARE ONE OF THE MOST FORMIDABLE OFFSHORE BRAND AGENCIES.

Established in 2001, our success has been achieved through our sensitive understanding of our clients' environments, our full appreciation of the depth and breadth of brand within a sophisticated organisation, our hands-on, integrated approach, the hard work and dedication of a team of intelligent, knowledgeable, creative thinkers, and our unreserved commitment to our clients' business needs; we are as fully committed to our clients' brand success as we are to our own.

Our core skill is in developing effective brand strategies and applying a unique creative response. We have no account managers; we don't use middlemen. Our designers and strategists are your point of contact, the person you turn to when you have a need. It's about personal accountability and our clients see the day-to-day benefit of it.

We take a highly collaborative, holistic approach to branding; we work closely with our clients to explore and shape perceptions of brand both internally and externally, evaluate positioning opportunities, share knowledge, generate ideas, and create solutions that most effectively resonate with the target audiences. We apply our approach with considerable passion and contagious energy with the aim of igniting our clients' brands and their subsequent business success.

We'd love to hear from you. Contact Scott Haynes, scott@thebeach.je, or Joe Mckenna, joe@thebeach.je, on +44 1534 722022.

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HOW WE DO IT. WHO BEST TO EXPLAIN HOW WE WORK THAN OUR LONGEST STANDING CLIENT:

"The Beach recognise your brand is a unique personality. It needs to be different from that of your competitors, it needs to engage with your clients and your future clients, it needs to make your employees proud and it needs to be welcomed by your shareholders. To do that they'll want to explore everything, they'll want to actively understand your product or service, they'll want to understand you.

They'll ask you a lot of questions to get under the skin of your business. They'll work with you, engage with your team, brainstorm, get to a place of clarity, and test to make sure it works with your customers, whether it be how to best develop your brand or just create a strong one-off promotional campaign.

The Beach have no account managers, they pride themselves on that. They are a team of designers and marketing professionals who interact directly with their clients and earn their trust. They are about creativity, they are about fun and they are about long-term partnerships with their clients. Their clients' success is their way of knowing they have done a great job. It's that simple."

We'd love to hear from you. Contact Scott Haynes, scott@thebeach.je, or Joe Mckenna, joe@thebeach.je, on +44 1534 722022.

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You've got growing ambitions. We're growing. Let's meet.

The Beach would like to talk to outstanding creatives – bright, confident, self-motivated, well-organised and fascinated by design, with a good sense of what makes a creative business tick and a solid understanding, or desire to develop their understanding, of the importance of brand within sophisticated organisations.


We are looking to appoint:

Creative Director (leader of client-specific team) with minimum 10 years’ agency experience
Senior Designer with minimum 7 years’ agency experience
Junior Designer with a minimum 2 years’ agency experience


A very brief introduction to life at The Beach.

We are a highly creative Strategic Branding agency focussed on delivering first-class consulting, marketing and design for an enviable portfolio of clients. Our core skill is in developing effective brand strategies and applying a unique creative response. We have a strong team focus and a highly collaborative environment where everyone’s contribution is recognised and valued. Founded by designers, we appreciate the value of working directly with our clients and continue to have no account managers – expect to build strong, rewarding working relationships with clients and colleagues alike. It goes without saying we work hard but we enjoy a relaxed and vibrant working atmosphere from our studio overlooking the harbour – music, laughter and copious amounts of Yorkshire tea are vital parts of our business day. We are a pretty sociable bunch outside the day job too. In return for their commitment to The Beach, employees receive: a competitive salary, overtime and a discretionary annual bonus.


For an initial conversation, please call Joe McKenna on +44 7797 780726 or email your CV and creative portfolio to joe@thebeach.je

All approaches will be treated in the strictest confidence.