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Try a new flavour campaign Try a new flavour campaign Try a new flavour campaign

Direct Marketing Campaign 10/2007

Copywriting // Calligraphy // Packaging Design

New business drive with a clearly defined target audience. This campaign demonstrates Aztec's flamboyant approach to their marketing - Provender and Fund Admin are not normally the closest bedfellows. Prospects are encouraged to "Try a new flavour" in fund administration through a teaser postcard before receiving the chutney packages individually over one week.

A real attention grabber where success is in the tasting.

Return on investment was so impressive that the campaign was awarded Best Marketing Achievement on a Small Budget at the 2008 CIM Awards.

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