Direct Marketing Campaign 09/2011
Packaging Design // Copywriting // Calligraphy
After the success of the previous DM campaign, food was firmly back on the agenda, this time with Montezumas Chocolatiers in Brighton. Perfect partners. Drop into the mix The Beach and what you get is a perfect blend of high-end creative comms - beautiful packaging setting the scene for desirable product - and the increasingly successful Aztec brand introduced over three individual mailings. Over to the client: "Making direct contact with targets who are busy professionals is always incredibly difficult. But by delivering a truly unique direct marketing campaign as a warm up to our call, we have had an impressive strike rate. One target congratulated us on our marketing saying "it really made us memorable and they would definitely be in touch when sourcing fund administration services at their next raise". Thanks to the Beach for delivering yet another campaign which catches the imagination of our targets and makes us stand out from the competition".
