Jersey Enterprise 07-2008
Brand Development // Campaign Strategy & Management
Website Design // Brochure Design // Photography // Press Advertising // Poster and Banner Design
Jersey Enterprise was launched by Economic Development to help Jersey entrepreneurs and businesses succeed and to encourage new investment into Jersey.
Our task has been to develop an identity that sits within the Jersey PLC brand yet has its own recognisable voice.
In addition to ongoing support, our first campaign was an awareness drive in support of the local fishing industry, encouraging locals to buy local shellfish. The brief required short-term results so an online and street banner campaign with selective press advertising, ensured instant visibility on a budget. The campaign achieved positive results with a significant increase in the price paid to fishermen for their catch.
We are also pleased to report that the campaign was recognised at the 2008 CIM Awards, winning Best Integrated Marketing Campaign!
